pourquoi adobe a racheté macromedia? Over the years Adobe has shown itself to be an aggressive, but paranoid software vendor.
Its paranoia stems from Microsoft. Adobe is constantly looking over its shoulder at Microsoft and what Microsoft might do.
Last edited by felipe on Tue 30 May, 2006 14:06; edited 1 time in total
What are the benefits of the combined product lines? PR response : Many of our customer segments are complementary and in many cases customers in those segments are using products from both companies. The combined company will be able to offer increased productivity through streamlined workflow and tighter integration. However, until the close of the transaction, the companies will continue to operate their respective businesses as usual.
PR translation : Once Freehand, Fireworks, and GoLive are killed, customers will have the benefit of not having any competing apps to choose from, and we benefit from not having any competitors.
What happens to the Macromedia brand? PR response : Adobe recognizes the strong equity of the Macromedia brand. That said, it makes great business sense for a company the size of the combined company to align behind a single corporate brand. Over time, Macromedia products will transition to the Adobe brand. Adobe expects to keep and continue investing in key Macromedia product brands.
PR translation : The Macromedia brand is dead.
Do you expect to integrate the FlashPlayer and the Adobe Reader? PR response : The complementary functionality of FlashPlayer and Adobe Reader will enable the deployment of a more robust cross-media, rich-client technology platform. The combined company will continue to be committed to the needs of both the FlashPlayer and Adobe Reader users.
PR translation : You think the current version of Acrobat Reader takes too long to launch, runs too slowly, and uses too much memory? You ain’t seen nothing yet.
Adobe Systems Inc. on friday will make available for download an early public beta of its next-generation graphics editor, Photoshop CS3
[Adobe] does not plan to release or discuss details of other Creative Suite 3.0 applications, such as Illustrator, Dreamweaver and InDesign.
People familiar with the Macintosh version of the editor confirm it to be a Universal Binary which "simply screams" on Apple Computer's new Intel-based hardware.
However, they tell AppleInsider that this week's beta will include only the standard version of Photoshop CS3.
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